Literature, Language and Cultural Studies
Literature, Language and Cultural Studies ISSN Print: 3079-5095 ISSN Online: 3079-5109
Sociolinguistic Insights into the English Naming Practices in Urban Transit: A Case Study of Wuxi Metro
As globalization progresses, China’s public transportation system has received an increasing number of foreign passengers. In this context, the English naming practices of metro stations play a cumulatively pivotal role in reflecting a city’s characteristics. This study examines the linguistic strategies adopted by Wuxi Metro in translating Chinese station names to English, explores how these practices mirror the city’s historical and cultural identity, and reviews public perceptions of these names. The research content dominantly comes from the bilingual map shown on Wuxi Metro’s official website and the posts on some common social media platforms. It reveals that Wuxi Metro’s English names generally adhere to global standards while preserving cultural elements, such as naming metro stations after historical landmarks. Overall, Wuxi Metro uses both translation and transliteration for English station names. Meanwhile, it balances demonstrating a city’s cultural identity with keeping the clarity of names. Public feedback on altering the translations regarding nouns of locality is also taken into consideration by Wuxi Metro.
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Teaching English Translation of Traditional Chinese Medicine Terminology: Lasswell's 5W Model Perspective
The English translation of Traditional Chinese Medicine (TCM) terminology is a crucial step in the international dissemination of TCM. Its accuracy directly impacts global understanding and acceptance of TCM culture. From the perspective of Lasswell's 5W Model, this paper explores the current state, challenges, and optimization strategies in teaching the English translation of TCM terminology. The study finds that current teaching practices face issues such as insufficient standardization of terminology, barriers in cross-cultural communication, and a shortage of qualified instructors. By analyzing domestic and international terminology translation standards, cross-cultural communication theories, and practical teaching cases, this paper proposes strengthening terminology standardization, optimizing teaching methods, cultivating interdisciplinary talent, and leveraging new media technologies to enhance communication effectiveness. The research provides theoretical support and practical pathways for the internationalization of TCM education.
Overall Unit Instructional Design in Senior High School Teaching under the Perspective of Deep Learning—Taking Unit3 the World Meets China as an Example
This paper starts from the meaning of deep learning and explores its character-istics and the connection with the English curriculum standards. Taking Unit 3 The World Meets China of Foreign Language Teaching and Research Press (2019) as an example, it explores the overall unit Instructional design in senior high school teaching based on the concept of deep learning, aiming at establish-ing a new model of nurturing in the English discipline.
Global films that reflect social trends: Narrative strategies, Cultural Translation and Ideological Expression
This article examines global films as a medium for reflecting social trends, ex-ploring their narrative mechanisms and cultural functions. The study reveals that existentialist philosophy, through the multidimensional temporal narratives in films like 'The Nameless Man,' highlights the conflict between individual freedom and the absurd world. In the technological age, the politics of the body in 'Passionate' transforms into embodied social practices, addressing the dis-embodied challenges and identity anxieties of Generation Z. National ideology is invoked through the 'micro-macro narrative' of the 'Changjin Lake' series, which reconstructs historical memory and imagines a shared community. The phe-nomenon of cross-media convergence promotes deep integration between liter-ature and film, leading to a communication path that combines 'whole-to-part-to-micro-to-modify' and localized translation. Black humor, ex-emplified by 'Tomorrow Is Not Enough,' transforms social issues such as domes-tic violence into critical comedy. Through genre innovation and cultural trans-lation strategies, films break down communication barriers, allowing local ide-ologies to be expressed globally and playing an indispensable role in ideological construction and civilizational dialogue.
On the changes of flower and bird painting in the 20th century and contemporary thinking
Flower and bird painting in the 20th century has undergone a magnificent mod-ernization transformation. From the innovation of pioneers such as WuChang-shuo and Qi Baishi, to the pursuit of "Chinese painting under socialism" after the founding of new China, and to the in-depth exchange of Chinese and Western culture after the reform and opening up, flower and bird painting has adhered to the tradition and constantly integrated new elements to form a unique artistic style. This change is not only reflected in the innovation of painting techniques and themes, but also reflects the transformation of cultural concepts and aes-thetic values. Looking forward to the future, the creation of flower and bird painting should continue to draw inspiration from nature, inherit the tradition and be brave in innovation, pay attention to the development of the times and the evolution of modern aesthetics, and constantly expand the artistic form and connotation. Through continuous exploration and practice, flower and bird painting will glow with more brilliant glory in the new era and become an im-portant part of Chinese excellent traditional culture.
The Application of Humor in English Vocabulary Teaching
This study centered on the use of humor in English vocabulary instruction and carried out an in-depth examination of its theoretical underpinnings and practical approaches; as an manifestation of linguistic cleverness, humor is of great significance in teaching in line with the Affective Filter Hypothesis and the Constructivist Learning Theory as it vigorously arouses students’ interest and drive, turning the traditionally monotonous vocabulary learning into something delightful and thus making language input more efficient in a laid-back setting; by means of techniques like pun and association, it boosts deep vocabulary retention, fosters long-term learning motivation through new experiences and closes the psychological gap between teachers and students with funny words and deeds, shattering traditional communicative obstacles; at the same time, teachers need to proficiently utilize techniques such as pun and exaggeration for humorous teaching but also have to concentrate on strengthening their own sense of humor; research showed that this humor-based pedagogy created novel ways to enhance the quality of English vocabulary teaching and was an effective method to promote students’ English learning.
Analysis of the Causes of English Reading Foreign Language Anxiety and Coping Strategies at the Junior High School
In junior high school English reading teaching, foreign language anxiety (FLA) is a major obstacle faced by many students and seriously affects the development of their language skills and learning outcomes. This paper aims to explore how to help middle school students effectively cope with FLA in English reading classes. Through comprehensive analysis of existing research and practical teaching experience, we found that FLA mainly stems from students' uncertainty about English learning, fear of errors, and feelings of tension in classroom interactions. To effectively alleviate the FLA of junior high school students, this paper proposes a series of targeted strategies to cope with it and also emphasizes the importance of personalized guidance. The implementation of these strategies not only helps improve students' English reading comprehension ability, but also cultivates their ability for self-directed learning, laying a solid foundation for their future language learning.
The importance of reading lies in its ability to expand knowledge, stimulate critical thinking, and enhance creativity. And reading skills are of paramount importance as they enable students to grasp complex ideas, improve language proficiency, foster analytical thinking, and succeed academically and beyond. Based on results collected through quantitative research of questionnaires and interviews done by universities students in Jiangsu province, this paper will first analyze the problems facing to students, then providing some effective measures on how to teach and improve reading skills from various perspectives.
The Transformation of Vocational College English Teachers' Roles in the AI Era
With the deep integration of artificial intelligence (AI) technology in the field of education, public English teaching in vocational colleges is undergoing unprecedented changes. This paper systematically explores the pathways for the role transformation of English teachers in the AI era. Through literature analysis, case studies, and questionnaire surveys, it reveals a multidimensional shift in teachers' roles—from traditional knowledge transmitters to learning facilitators, curriculum designers, technology collaborators, and emotional supporters. The study finds that AI technology not only alters teaching methods and teacher-student relationships but also poses new demands on teachers' professional competencies. Finally, the paper proposes practical strategies and future directions for this role transformation, providing theoretical references and practical guidance for the reform of English teaching in vocational colleges.
A review of the Total Physical Response—a Foreign Language Teaching Methodology
The Total Physical Response (TPR) method, pioneered by psychologist James Asher in the 1960s, has revolutionized the way we approach language learning, especially for young learners. This innovative method focuses on integrating physical actions with linguistic input, fostering a natural and intuitive approach to language acquisition. In this thesis, the theoretical foundations and practical implications of TPR have been delved into, and some insights have been drawn from various scholars who have contributed significantly to its development and application.
A Conflict Talk Analysis of Sherlock Based on Face Theory
This study aims to explore the response strategies in conflict talk and their role in interpersonal communication, particularly the application of face theory in the analysis of conflict talk. The research material consists of the first and sec-ond seasons of the BBC miniseries "Sherlock," focusing on the conflict talk be-tween the main characters Sherlock and John Watson. From the perspective of face theory, the study examines the strategies employed by communicators to maintain face during conflicts and how these strategies influence the resolution of conflicts. The findings indicate that Sherlock and Watson employ a variety of response strategies in conflicts, including negative face threatening acts, posi-tive face threatening acts, face raising acts, and medium acts. The selection of these strategies is influenced by factors such as pragmatic distance and turn-taking. The study highlights the importance of face maintenance in specific social contexts and provides valuable insights for understanding and improving interpersonal communication in real life.
Empowering New Transformations in Junior High School English Reading Teaching Through the Activity-Based Learning Approach
This paper explores the new transformations in junior high school English reading teaching guided by the Activity-Based Learning Approach, aiming to enhance students' reading abilities, thinking qualities, and cultural awareness through diverse learning activities. The article analyzes the limitations of traditional reading teaching, elaborates on the core principles of the Activity-Based Learning Approach and its application strategies in English reading teaching, and demonstrates its practical effects with specific cases. Research indicates that the Activity-Based Learning Approach can effectively stimulate students' interest in learning, promote deep reading, and provide new ideas and methods for junior high school English reading teaching.
Research on the international communication path and optimization strategy of Chinese original TV program mode -- Based on the perspective of diversified output and cultural adaptation
In the context of globalization, the international communication of China 's original TV program format has become an important way to show the country 's cultural soft power. However, at present, China 's TV programs still face prob-lems such as insufficient cultural adaptation and single communication path in international communication. By analyzing the current situation and path of international communication of Chinese original TV program mode, this paper puts forward optimization strategies from the perspective of diversified output and cultural adaptation, and provides theoretical and practical support for the global communication of Chinese culture.
Reception Aesthetics and the Remaking of Classic Film and Television Series: A Critical Analysis
The remakes of classic film and television series represent a meticulously planned artistic endeavor that enriches and diversifies China’s film and televi-sion industry. From the perspective of reception aesthetics, grasping the diverse needs of the audience is paramount to the success of these remakes. To achieve this, it is essential to fully consider the psychological needs of the audience and construct a common discourse space that transcends temporal and spatial boundaries. Such an approach not only evokes widespread resonance but also caters to the “horizon of expectations” across different audience groups. By adapting to shifts in the communication landscape and proactively stimulating the audience’s anticipation, these classic stories can be rejuvenated with new vitality in the modern era.
Difficulties and Countermeasures in Metaphor Translation-Taking English-Chinese Metaphor Translation as an Example
In the perspective of translation studies, metaphor translation has always been an important issue that combines theoretical depth and practical complexity. This study specifically takes English-Chinese metaphor translation as the starting point and systematically analyzes the difficulties it faces. Given that English and Chinese belong to different language families, there are significant differences between the two in terms of cultural origins, language forms, and thinking logics. This makes English-Chinese metaphor translation encounter numerous difficulties in practice, which are specifically manifested in aspects such as the appropriate transformation of cultural images, the accurate understanding of metaphorical semantics, and the propriety of translation expressions. In response to the above difficulties, through in-depth theoretical sorting and case analysis, this paper puts forward targeted and feasible countermeasures, with the expectation of optimizing the effect of English-Chinese metaphor translation to a certain extent, enhancing the effectiveness of the translation in conveying the metaphorical connotations of the original text, and further making modest contributions to the theoretical expansion and practical improvement in the field of metaphor translation. Meanwhile, it is also hoped that this paper can provide valuable references for the vast number of professionals engaged in English-Chinese translation work.
The Construction of Social and Emotional Competence Based on College English Reading under Growth Mindset: Theory, Practice, and Challenges
Based on the identified deficiency in social emotional competence within English reading classrooms as the starting point, this paper explores the divergence between this phenomenon and the cultivation objectives of global competence in the context of globalization. Consequently, drawing on growth mindset theory and textual resources, the author discusses practical approaches for enhancing social emotional competence in college English reading classrooms, while also presenting the implementation challenges encountered in real-world settings.
An Investigation into the Practice of English Reading Instruction Based on the Theory of English Learning Activities
The activity-based approach to English learning is a hot topic in English teaching since it has been proposed. It plays an important part in both teaching and learning. To solve the problems in English reading teaching and learning, we should design three kinds of activities to help students develop their language ability, learning ability, thinking quality and cultural awareness. This study discusses how teachers can guide students to use language skills to gradually explore the text and uncover its meaning, thereby enhancing their thinking ability and promoting development of core competencies in English.
A Positive Discourse Analysis Based on the Attitude System in Appraisal Theory — Taking Chang'an as an Example
This paper conducts an in-depth analysis of the positive discourse in the film "The Long March of the Tang Dynasty" based on the "Attitude System" within Appraisal Theory. The research reveals that the film successfully constructs a positive discourse attitude through carefully selected linguistic resources. Among them, emotional resources occupy a dominant position in the film, effectively portraying character images and conveying the film's core values through the con-trast between positive and negative emotions. Although judgment resources and appreciation resources are relatively scarce in quantity, they still play an indis-pensable role in the film, contributing to the overall positive effect of the film's discourse. This study not only helps us gain a deeper understanding of the appli-cation of Appraisal Theory in discourse analysis, but also provides new perspec-tives and insights for the positive construction of film discourse.
The Transcendence of Traditional Concepts in Modern Chinese and Western Painting
This study investigates the transcendence of traditional aesthetic concepts in modern Chinese and Western painting practices. It addresses a gap in comparative art studies by focusing specifically on how artists in both traditions move beyond established norms. The research employs a comparative analysis of selected artworks, examining the reinterpretation of traditional techniques, the influence of cross-cultural exchange, and the embrace of abstraction and conceptual art. It argues that modern Chinese painting transcends tradition through the integration of Western methods while retaining Chinese philosophical elements. Simultaneously, modern Western painting achieves transcendence by adopting abstraction and challenging representational conventions. Despite differing cultural origins, artists in both spheres share a commitment to expanding artistic boundaries and questioning established norms. The study finds that this transcendence is not a complete abandonment of the past, but rather a reimagining of traditional components to reflect contemporary realities. The research contributes a nuanced understanding of the evolving definitions of beauty and artistic value in modern art, shaped by social, political, and technological shifts. It offers insights into the shared and distinct approaches of Chinese and Western artists in their pursuit of artistic innovation.
The Application of Schema Theory to English Reading Teaching in Senior High School
English reading constitutes an essential component in senior high school English teaching. Consequently, the approach to teaching English reading holds great sig-nificance. English educators are supposed to employ appropriate methods to en-hance students’ reading proficiency and stimulate their learning enthusiasm. Schema Theory is widely regarded as an effective strategy for addressing existing problems that are met in the learning process. Teachers can use schema theory into the teaching process. And the author draws a conclusion that the schema theory is beneficial to train students’ reading strategies and improves their reading abil-ity.
Implications for Teaching Reading of Writing Continuation Based on 5W1H Analysis Method in Senior High
The writing continuation has emerged as a new type of college entrance examination form for senior high English in recent years, characterized by its strong comprehensiveness, distinct textual features, and stringent evaluation criteria, making it a challenging issue for both teachers and students in the educational context. This article integrates the characteristics of writing continuation texts, the difficulties students face in learning, and the challenges teachers encounter in instructing these texts. Utilizing the 5W1H analytical method and the STEAL reading strategy, it aims to assist students in comprehensively understanding the themes, structures, and content of the articles, while also aiding teachers in effectively conducting writing continuation reading instruction. The goal is to cultivate students' reading and analytical skills regarding writing continuation texts and to develop their English core competencies.
Study on the usage of Chinese place names and Pinyin spelling
Place names is one of the significant windows to understanding and exploring different language, different culture and different social development of a re-gion. In recent years, the naming, renaming, using and cultural protection of place names have increasingly attracted public attention, with relevant national and provincial laws being enacted one after another. This study centers on op-timizing the application of Pinyin in the standardization practices, with partic-ular emphasis on three critical dimensions. Additionally, in special cities mat-ters concerning the addition and modification of existing place names also de-serve our attention. Finally, the study proposes three suggestions: encouraging citizens to participate in policy-making, improving legal regulations for place names through moderate pilot programs, as well as strengthening the protec-tion of cultural heritage.
CIS Strategy and Research on the Promotion of "Millennium Salt Capital" Culture
Brand is the carrier of culture, and the process of marketing is to disseminate all the information of the brand to consumers in a resource-optimized way, so as to realize the change of their cognitive structure and behavioral attitude. Brand promotion refers to a series of activities and processes in which an enterprise (brand) shapes its own and product image and is widely recognized by consumers. Generally speaking, a successful and complete brand promotion should include three stages: the first is the promotion stage of brand width, that is, the establishment of brand awareness; The second is the stage of in-depth brand promotion, that is, to enhance the reputation of the brand; The third is the maintenance stage of the brand to enhance the characteristics of the brand. As a demonstration area for the transformation of old industrial cities in China, Zigong should learn from the CIS strategy [CIS abbreviated as CI, the full name is Corporate Identity System, translated as Enterprise Identity System, which is translated as "corporate image unified strategy". Since the mid-fifties of the twentieth century, IBM was the first company in the United States to use this differentiated strategy to win the market, CIS has swept the world for half a century, and has been widely adopted by international enterprises in Europe, America, Japan and South Korea, and has become a modern business strategy for creating an international famous brand. It includes mind identity (MI), behavior identity (BI), and visual identity (VI). Give full play to its own advantages in historical and cultural resources, promote the integrated development of culture and tourism, polish the golden signboard of the national cultural export base, and provide a fresh "Zigong model" for the transformation of China's old industrial cities.
CIS Strategic Cultural Tourism Integration
From Static to Dynamic: Constructing AIGC-Empowered Resource Ecosystem for Ideological Education in EFL Audio-Visual-Oral Courses — An Empirical Study of the Three-Dimensional Five-Loop Model
Against the backdrop of China Education Modernization 2035 and the Guidelines for Curriculum Ideology and Political Education in Higher Edu-cation, this study addresses the challenges of inefficient ideological content supply, simplistic evaluation systems, and superficial technology use in English audio-visual-oral courses. Drawing on the Content-Language Inte-gration Learning (CLI) and Production-Oriented Approach (POA) theories, an AIGC-empowered "Three-Dimensional Five-Loop" model is constructed, integrating dynamic resource generation (e.g., AI-adapted corpora on "poverty alleviation" with 300% higher update efficiency via GPT-4.0), con-textual task design and data-driven evaluation. A quasi-experiment involv-ing 280 experimental students and 70 controls reveals significant im-provements: Policy concept expression accuracy in English reached 82.7% (vs. 44.7% in controls), with cross-cultural case citation frequency increas-ing by 130% (5.73 vs. 2.49 times/1,000 words). Active use of Chinese poli-cy cases in oral output rose to 65% (vs. 20%), and weekly platform en-gagement duration was tripled (36 vs. 12 minutes). Qualitative feedback showed 89% technology acceptance, with "cultural confidence" discourse deepened by 3.5x in reflection logs. Challenges such as content homogeni-zation (mitigated via "AI suggestion-manual revision" tasks) and teacher digital literacy gaps (addressed through prompt design training) are dis-cussed. The model transforms static textbooks materials into dynamic vis-ual and audio resources ecosystems, providing a replicable framework for integrating technological innovation with ideological education in foreign language courses.
Exploring Effective Strategies for Vocabulary Teaching in Senior High School English
Vocabulary constitutes the basic elements of language, and vocabulary learning occupies an important position in the process of language learning. In order to solve the shortcomings in vocabulary teaching more effectively, this paper analyses in depth the problems faced by the current high school English vocabulary teaching and puts forward a series of teaching improvement measures accordingly, aiming at enhancing students' vocabulary mastery and practical application ability.
A Metaphorical Study of Preposition WITH
Prepositions, despite their relatively small number in the English language, play a crucial role in conveying meaning and relationships within sentences. The metaphor and image schema are two main approaches in understanding the polysemy of prepositions. By delving into the various metaphorical domains of "with," including ontological, structural, and orientational metaphors, illustrat-ing how these metaphors extend the basic concrete meaning of "with" into ab-stract domains, the study concludes with implications for language learning and teaching, suggesting that a cognitive approach can enhance the comprehension and creative use of prepositions in English.
Exploring the Narrative Techniques in The Story of an Hour
This paper examines the narrative techniques in Kate Chopin’s The Story of an Hour and their role in articulating feminist themes within the context of 19th-century patriarchal constraints. The story follows Mrs. Mallard’s transformative journey from a repressed wife to a newly awakened individual embracing freedom, albeit briefly. Through techniques such as the third-person limited point of view, contrastive symbolism, multisensory imagery, shifts in tone and mood, and a carefully structured three-act rhythm, Chopin critiques societal expectations that suppress women’s autonomy. The narrative’s ironic twists further underscore the societal limitations imposed on women. The analysis reveals that these techniques collectively amplify three central themes: the complexity of human emotions, as Mrs. Mallard’s feelings evolve from grief to nuanced liberation; the constraints of societal expectations, which stifled women’s autonomy; and the quest for freedom and self-identity, as Mrs. Mallard briefly experiences selfhood before her tragic demise. Chopin’s craftsmanship underscores the tension between individual freedom and societal repression.
Innovative Practices and Case Studies of Senior High school English Listening Teaching in the Context of the New Curriculum Standards
This paper aims to explore the innovative practices and case analyses of senior high school English listening teaching in the context of the new curriculum standards. The research focuses on the new requirements of the new curriculum standards for senior high school English listening teaching and analyzes the importance of listening skills as well as the challenges faced by traditional listening teaching models. Through methods such as literature review, teaching practice observation, and case studies, the paper delves into innovative practice strategies including material selection and integration, activity design and implementation, and technology integration and application. Taking situational teaching and task-based teaching as examples, the paper evaluates the effectiveness of these strategies in enhancing students' listening skills through specific case analyses. The research finds that innovative teaching strategies can significantly improve students' listening proficiency and stimulate their interest in learning. Based on this, the paper proposes improvement suggestions such as optimizing teaching strategies, integrating teaching resources, and strengthening teacher training, aiming to provide useful references and inspirations for senior high school English listening teaching. This study holds significant importance for promoting the reform and development of Senior high school English listening teaching.
Senior High School English Listening Teaching
The Differences Between Parataxis and Hypotaxis in Chinese and Foreign Language Cultures: A Comparative Analysis of Chinese and English Versions of “The Sight of Father’s Back” as an Example
Parataxis refers to the implicit logic in Chinese, where the logical relationships between sentences are not conveyed through formal linguistic devices (e.g., conjunctions) but rather through semantic coherence. In contrast, hypotaxis denotes the overt logic in English, where inter-sentence logical relationships rely on formal linguistic means (including grammatical and lexical cohesion), emphasizing structural coherence. The distinction between hypotaxis and par-ataxis is one of the most prominent features in English-Chinese language com-parison and constitutes a fundamental difference between the two languages. In recent years, with the deepening of cultural exchange and integration be-tween China and the West, increasing attention has been paid to hypotaxis and parataxis in English and Chinese. This paper conducts a comparative study of hypotaxis and parataxis in English and Chinese by analyzing Zhu Ziqing’s prose The Sight of Father’s Back and its English translations. The paper aims to enhance translators’ understanding and mastery of the distinct linguistic fea-tures of both languages, thereby improving their bilingual translation compe-tence. The selected translations in this paper are all produced by renowned translators. Through analysis, the paper seeks to derive effective translation strategies and techniques, providing theoretical guidance for future translation practice. Additionally, it calls for greater emphasis on Chinese-to-English translation studies in the field of translation research.
The Effect of Written Corrective Feedback on Writing Accuracy in Senior High School
The effectiveness of Corrective Feedback on the development of second language proficiency has been of great interest to second language researchers. This study reviews the nearly two decades in which scholars at home and abroad have explored the effects of Written Corrective Feedback (WCF) on English writing accuracy. The results of a large number of studies show that (1) Written Corrective Feedback has a positive effect on writing accuracy, and this effect has a certain degree of durability; (2) the effect of feedback is affected by factors such as the types of feedback, the sources of feedback, individual differences of learners, and language forms. A few studies hold the opposite view. Based on this, this paper will continue to explore how to ensure that Written Corrective Feedback has a lasting positive effect.